Blog GM Connect
WhatsApp Business API: what it is and when to use it
The difference between the WhatsApp Business app and the official API, and when your business needs the API.
App vs API
The WhatsApp Business app works on one phone. The official API allows multiple agents, automation, AI bots and system integrations.
When to switch
If message volume has grown, you want 24/7 service or a team on the same number, the API is the way.
Heads up
A number connected to the API stops working in the phone app. Plan the migration ahead.
Read also
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Official WhatsApp, AI agents in your brand voice and 24/7 customer service.
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