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How to build a WhatsApp chatbot in 5 steps

Step-by-step guide to building an AI WhatsApp chatbot on the official API, without coding.

1. Use official WhatsApp (Meta API)

Serious chatbots use the official WhatsApp Business API. It avoids number bans and lets you send Meta-approved templates to start conversations.

2. Define the bot goal

Decide what the chatbot should solve: answer questions, qualify sales, schedule or triage. A clear goal produces better answers.

3. Choose the tone of voice

In GM Connect you choose formal, balanced, friendly, casual, technical or sales. The right tone brings customers closer to your brand.

4. Feed the knowledge base

Add company information: services, prices, hours and policies. The AI agent answers based on that content.

5. Test and connect

Chat with the agent in the dashboard before going live. Then connect your official number and track the status of every message.

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Get started with GM Connect

Official WhatsApp, AI agents in your brand voice and 24/7 customer service.

Pricing is currently in Brazilian reais (BRL).